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OTs Get Paid Podcast

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S1 E6 - Selling High End Offers with Bronwyn Paynter

Mar 30, 2021

In this episode, we find Bronwyn Paynter, in the future! (Insert International Date Line joke here.) Bronwyn is the owner Flourish, which is a nature based approach to occupational therapy located in Adelaide, Australia. Listen up to hear how she balances her J.O.B and her OT business.

 

Episode Notes

Bronwyn and I discuss:

  • What prompts her to keep a J.O.B. when she's getting paid in her own business?
  • The concept of the "accidental entrepreneur"
  • A sensitive topic where she starts "I wasn't sure I was going to share this, but ..."
  • The surprising benefits of working less than 40 hrs a week
  • Integrity and abundance as marketing and sales tools
  • How she increased her prices by 616% in 14 months! (and hear my ridiculously loud laugh of joy that follows. Yes, my kids DO roll their eyes at my Loud Laugh in restaurants! Embrace all the parts of yourself).
  • What is the price of her high ticket offer - listen close, it's aspirational - and how her potential clients react to hearing this large investment?
  • All the different models she's used to market and sell her product
  • How much has Bronwyn invested in her own coaching in the last 12 months?
  • Feeling confident in your pricing structure and understanding the "transformation is in the transaction"
  • Why OTs should be the BEST sales people in the world
  • Building a scholarship program for OTs outside of the "typical" therapist from Western-based, First World countries
  • the deep emotions of how to separate suffering from success

 

 

Episode resources:

More resources: https://www.trishwilliamsconsulting.ca/podcast-resources

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