Sep 27, 2021
Do you know what your core values are and how they impact your
margins? Core values define how you act and carry yourself in your
OT business so we need to clearly define and align with these
values to make sure we can be on our chosen path.
In this episode I explore how our core values affect our
- What are your non-negotiables? What will you absolutely NOT do?
Where do you draw the line for yourself in terms of what lengths
you are willing to go for your ideal clients?
- Play to your strengths. Where is your zone of genius? How can
you focus your time and energy into adding depth into your
- How do you message your core values to your ideal clients? Are
you faith filled? Do you value humour and transparency? Are you
committed to working with one type of client? Do you support a
charitable organization? Who are you, who is your company and how
do you convey that to your clients.
"The Big Leap" by Gay Hendrix
OTGP S 1 Ep 11 Build A Profitable Business Around Your Core Values
with Melissa LaPointe
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